How do I get more traffic to my site? The most common question asked by bloggers, large and small alike, is how to get more people to visit their blogs. While you can’t become a successful blogger without writing meaningful and consistent content that your readers enjoy, there are some specific strategies you can use to make sure you drive in traffic from search engines and social media platforms to help your site become even more successful. Here are eight tips on how to think like a successful blogger so that you can make the most of your site’s traffic and grow your readership.
1) Learn the technical aspects of SEO
Search engine optimization, or SEO, can seem intimidating to new bloggers. SEO is important because it allows you to rise above your competition and gives your content a better chance of being found on search engines. You don’t need to be an expert in SEO to reap its benefits; if you just understand some of the basics, you’ll see increased traffic right away! Here are three tips: Read blogs written by successful bloggers that focus on SEO. Learn what they do differently than less successful bloggers and try their techniques out yourself.
2) Decide on your niche
Of course, you want to become successful. Every blogger wants that and if it were easy, everyone would be doing it. But success can mean different things to different people. Are you trying to earn enough money to go full-time or just supplement your income? Do you want lots of readers or just a few quality ones? Are you aiming for paid writing gigs or hoping your hobby will turn into something more substantial? Whatever your goals are, it’s important to think about them before getting started with blogging. The type of site you create should reflect what kind of content is going to reach those goals; having one site for earning supplemental income and another one focused on growing an audience is probably not smart—at least from a time management perspective.
3) Get high-quality photos
When you’re starting out, your goal should be to create high-quality content, right? So it makes sense that your first step is to make sure you have high-quality photos. Make sure they’re sharp and properly exposed. While Photoshop can do wonders with an image that’s been taken improperly, there’s no substitute for getting a quality photo in the first place. The easiest way to do that is by using an SLR camera and a tripod—that way, you don’t have to worry about camera shake or low light levels affecting your picture quality. Also think about what you want in each shot: Do you need a closeup of your product? Perhaps some lifestyle shots showing off how people are using your product?
4) Understand keyword strategy
No matter what kind of content you’re creating (whether it’s long-form, short-form, audio, video, etc.), it all needs to be optimized to rank in search engines. There are many ways to do that: including title tags and meta descriptions with your keywords, writing concise and readable content that gets right to point, making sure your site is responsive or mobile friendly. SEO is an art form that takes time and practice to perfect—but once you learn how successful bloggers approach keyword strategy, you’ll quickly get up to speed. In fact, if you can master keyword strategy as a new blogger then Google will view your site as more authoritative than those who simply spam their pages with keywords. Want some tips?
5) Create valuable content that is easy to share
If you are doing what you enjoy, it will seem less like work and more like something you can’t wait to do. The key to becoming successful blogger is to create content that is valuable enough for people to share. Make sure you’re posting about topics and ideas that are interesting, useful, or entertaining. And if you find yourself struggling with how to make posts valuable, try asking your readers by running surveys or polls. Your readers will help provide some of your best ideas! You can also come up with content ideas by looking at how your peers approach their blogs.
6) Use SEO tools as you write
Though it may seem like overkill to some, searching how to use SEO tools on Google or Bing (if you’re not using Google) can give you an advantage in your industry. There are numerous SEO tools out there that bloggers, especially new ones, can use to improve their chances of appearing in search results. Searching how-to’s will provide you with insight into how best to make use of these resources. For example, if you were to search SEO tools, one of the top results is going to be a Wikipedia page about SEO tools (which has been optimized for its title). This could help guide you through what each tool does and how it’s used.
7) Comment on other blogs and social sites
Commenting on other blogs and social sites can get you in front of people, drive traffic to your site, and build those all-important relationships. Not only that, but commenting will help you understand what’s working in terms of content by allowing you to look at other websites through an objective lens. People are naturally drawn to useful and valuable commentary, so consider starting a conversation on a relevant blog or forum.
8) Optimize your blog so it can be found by search engines
When it comes to getting your content seen by as many people as possible, search engines are key. Unfortunately, most bloggers simply overlook SEO. If you’re trying to become successful, that needs to change; post-launch optimization should be an important part of your blogging strategy from day one. It’s not impossible to be successful without optimizing for search engines, but if you want to scale things up and get more traffic—fast—SEO is a must. Below are some tips on how you can start optimizing your site from day one