Did you know that 50% of corporate presentations are never viewed by their intended audience? There are many reasons why this happens, but one of the biggest culprits is PowerPoint itself. Luckily, though, there are ways to make your presentation more effective with just a few tweaks to your design and delivery. Here are some PowerPoint tips to help you improve your next presentation.
The secret of a great presentation
Good presentations are clear, engaging and entertaining. But what separates a good presentation from a great one? Follow these tips to learn how to make your next PowerPoint presentation great.
1. Keep it short and succinct: A good rule of thumb is that there should be no more than six words on each slide. This gives you time for audience questions at the end of your talk.
Practice makes perfect
Giving a PowerPoint presentation is a great way to practice your public speaking skills, learn more about your topic, and leave an impression on your audience. Plus, presentations are a good way to get in front of potential clients or employers and make a lasting first impression. But while everyone wants their presentations to be awesome, it can be tough getting started. Luckily, we’ve got your back! Below are some PowerPoint tips that will help you nail your next presentation—even if you aren’t much of a visual person.
4 tips on using visuals
It’s always a good idea to include visuals, such as charts and graphs, in your PowerPoint presentation. First of all, they help you communicate more effectively and make it easier for listeners to digest information. Second, research shows that up to 65% of communication is nonverbal—visuals are an excellent way of conveying that message. They break up text-heavy slides, helping listeners focus on what matters most. Additionally, visuals can also spark interest among audience members who have grown bored listening to endless streams of facts and figures.
Consistency is key when creating a PowerPoint presentation. It doesn’t matter if you use bullets, numbering, or sub-titles as long as you use them throughout your presentation. Make sure there is consistency in font size and color used for titles and sub-titles as well. This will go a long way in helping people understand your material and make it easier for them to follow along. The same holds true for any chart or graph that may be included in your presentation. This can become very confusing if there is inconsistency between how things are worded on one slide versus another slide of your presentation.
Know your audience
Your slides aren’t just a presentation—they’re a means of communication. Think about who will be viewing your slideshow: Is it a group of peers? Managers? Executives? What are their areas of expertise and what challenges do they face on a daily basis? Once you’ve decided whom you want to target, write down some possible titles or goals for your presentation, then gather whatever information you can about those people. If possible, ask someone in their position for input on how they would like to be addressed during meetings or what materials would best help them understand an issue. This kind of data can help paint a better picture for how you should approach your presentations and what content you should highlight.
Tell a story
Consider your audience and their needs. There are a few ways to do that: Establish their expectations. What is your audience hoping for? They may be interested in learning about a new product, solution or service you offer. Or, they might want information about an upcoming industry event. They may even just want background on your company or insight into how you do business. That’s important information because it will drive what kind of content they need and how it should be delivered.
If you’re not having fun while you’re presenting, your audience won’t be having fun either. Keep it interesting and lively by telling stories and showing visuals that are genuinely interesting. Be real: If you know something is going to be a hit, share it! Don’t play it safe: If you have data or an anecdote that paints your argument in a different light than what people might expect, don’t shy away from highlighting them. The most successful presenters take a few risks because doing so keeps their presentations from being boring. Save time for Q&A: This advice doesn’t just apply to PowerPoint presentations—it applies to all types of presentations.