Stepping inside a computer lab just for the happiness of being in an air-conditioned space for an hour, all of us would have discovered the very first activity of our computer class via the internet is to send emails.
From the informal email to our best friend, sending official mails to our recruiter’s email has the rule over our day to day life in all aspects, like from our basic needs to luxury satisfaction of our life.
In that way, besides all the trendiest and the shortest or even more quickest way of sending messages or communication being in existence, emails did not lose its pride of being official in a person’s life. Likewise, emails do not miss the identity of its mode or even can be neglected by anyone apart, having so many applications in our gadgets.
What beyond google mail and yahoo as email service providers we would rather know about? 3/10 would hardly know about beyond this. Now let me tell you there is something beyond your Gmail services! Yes, it is transactional email service providers, which this article is going to be all about.
Transactional emails are automated types of emails that are preformatted by the sender to the respective recipient selected. These transactional emails are mostly used in the place of E-commerce for their customers or for the users of any website where emails are generated as soon as the respective steps are taken on the particular site.
Alike any aspect having pros and cons, transactional emails to have. The chief merit of this facility of transactional emails is that it reduces the human force each time, wherein websites and online shopping sites are used by various races of people from different parts of the world. Not all the time, an employee can be on duty to send emails to the customers or the users. On having transactional emails, it is generated automatically when the procedures are done.
On the side of talking about the disadvantage of the transactional emails is that customers or users find it as spam where emails keep popping up in their notification boxes as and then. Say instance. Shopping sites would generate transactional emails to the once logged in users whenever there is an advertisement or offers or exclusive sales, etc.
Moving on to who are these kinds of service providers, they are named as ‘Transactional Email Service Providers.’ This can otherwise be termed as ‘Simple Mail Transfer Protocol,’ which is famously termed as ‘SMTP.’ The commonly known transactional email service providers are:
• Amazon SES
Let us discuss these transactional email service providers in brief.
• Amazon SES
Amazon SES, which is otherwise called ‘Amazon Simple Email System,’ is a transactional email service that is provided by the famous online shopping site ‘Amazon.’ This service goes under a certain sum of the amount payable for a specified number of emails to be generated. Amazon SES is encrypted with the system in such a way it clears the spam filters. Every transaction and the delivery of the email or the bounce rates can be tracked through this provider.
Mailgun is a transactional service provider that is mostly used by professional developers. Mailgun is also a payable service provider with certain limitations to the number of emails. The added advantage of Mailgun is that it has the advancement of Conversion to increase email validation. Tracking of the transactional emails is made more comfortable.
This makes it easy to send confidential emails securely in a bulk manner. This Service Provider notifies when the users unsubscribe or undergo any actions. A full track is kept on the open rate, delivery, and bounce rate. This allows an affordable price of payment.
One of the cloud-based SMTPs, SendGrid, is a reliable platform. This helps in sending emails in bulk and also receives the same volume of emails. On every email sent from the service provider, an explicit analytical record, and report on the real-time feedback are posted. The main specialization of SendGrid is, apart from transactional service provider it also allows to create marketing campaigns.
Also Read: How To Make Money in IT Online
Making a stand on the tagline of PostMark, it provides services ‘Lightning fast delivery for your application emails’. The SMTP of PostMark is spread all over the world so that it ensures words promised to its customers on speedy delivery of emails. The aspect of PostMark is, the owning site can know the monitoring of how many emails are opened and how much time spent on each email. So, PostMark excels in the tracking system.
Moosend designs the transactional email service provider on the instant. The email comes with a drag and drops design-builder, which is an added advantage to the usage of the service provider. The best whooping service of Moosend ensures combat spam filters. On Real-time, emails can be tracked. To its specialization, it allows you to create an email blast, and also free subscriptions are availed up to 1000 subscribers. These are the six reliable transactional email service providers.