Pinterest is an image sharing and social media service based in the United States that allows users to save and discover information (specifically “ideas”) on the internet through the use of images and, on a smaller scale, animated GIFs and videos in the form of pinboards. Ben Silbermann, Paul Sciarra, and Evan Sharp created the site, which had over 400 million monthly active users as of August 2020. Pinterest, Inc., based in San Francisco, runs it.
History of Pinterest.
Pinterest’s development began in December 2009, and the prototype was released as a closed beta in March 2010. The website had 10,000 visitors nine months after it was launched. Silbermann stated that he wrote to the first 5,000 users, offering his phone number and meeting with some of them. The release of an iPhone app in early March 2011 resulted in more downloads than anticipated. This was followed by an iPad app and Pinterest Mobile, a non-iPhone version of the website. Until the summer of 2011, Silbermann and a few programmers ran the site from a small apartment.
During this time, Pinterest grew rapidly. Pinterest was named one of Time magazine’s “50 Best Websites of 2011” on August 10, 2011. According to Hitwise data, the site became one of the top ten largest social network services in December 2011, with 11 million total weekly visits. At the TechCrunch Crunchies Awards, Pinterest was named the Best New Startup of 2011. According to comScore, the site had 11.7 million unique US visitors in January 2012, making it the fastest site ever to surpass the 10 million unique visitor mark. Pinterest won Best Social Media App and the People’s Voice Award for best functioning visual design at the 2012 Webby Awards.
Pinterest updated its terms of service on March 23, 2012, removing the policy that gave it the right to sell its users’ content. Pinterest changed their policy on August 10, 2012, so that a request or an invitation was no longer required to join the site. Pinterest launched business accounts in October 2012, allowing businesses to either convert their existing personal accounts to business accounts or start from scratch.
Although it began as a “social network” with message boards, the company has since placed a greater emphasis on visual search and e-commerce, such as shopping catalogs.
The Wall Street Journal reported in February 2019 that Pinterest had secretly filed for an initial public offering (IPO) of stock. At the time, the company’s total valuation was $12 billion. On April 18, 2019, they went public at $19 per share and closed the day at $24.40 per share.
Pinterest reported $1.7 billion in advertising revenue in 2020, a 48 percent increase over 2019. Pinterest announced “Pinterest Premiere” on March 3, 2021, a video ad product “that will appear in people’s feeds, targeted to their interests and other characteristics.” Later that month, chief financial officer Todd Morgenfeld announced plans to spend more money on marketing to offset a potential slowdown in activity as the US economy reopens and more people receive Covid-19 vaccinations.
Features and content
Pinterest is mostly made up of “pins” and “boards.” A pin is an image that has been linked to or uploaded from a website. Pins saved from one user’s board can be saved to the board of another user, a process known as “repinning.” Boards are collections of pins organized around a specific theme, such as quotations, travel, or weddings. Boards with multiple ideas can be divided into sections, each of which contains multiple pins. Users can follow and unfollow other users and boards, which populates the “home feed.”
Content can also be found outside of Pinterest and similarly uploaded to a board using the “Save” button, which can be downloaded to a web browser’s bookmark bar or implemented directly on the website by a webmaster. It was originally known as the “Pin it” button, but due to international expansion, it was renamed “Save” in 2016 to make the site more intuitive to new users.
Pinterest launched a video player in August 2016, allowing users and brands to upload and store clips of any length directly to the site.
Analytics on Pinterest.
Pinterest Analytics is very similar to Google Analytics. It is a developed service that generates detailed statistics on a specific website’s traffic and is widely used by marketers. Pinterest Analytics provides user data such as pins, pinners, repins, and repinners. It also collects data that depicts the percentage of change over a specific time period to determine whether a product is more popular on a specific day of the week or is gradually losing popularity. This information assists marketing agencies in revising their strategies in order to gain more popularity, often by changing the visual content to appeal to the Pinterest community.
In Pinterest Analytics, the “Most Clicked” tab displays products that are more likely to sell. Companies can gain access to data via API by using Pinterest Analytics.
Pinterest is a free website that requires registration before you can use it. The service is currently available via a web browser as well as apps for iOS, Android, and Windows 10 PCs.
Pinterest had 48.7 million users worldwide according to Reuters and ComScore in February 2013, and a study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide.